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Het Parool

Amsterdam’s favourite local paper

The chosen medium for influential people and decision-makers. For opinion leaders, trendsetters and people who enjoy life in Amsterdam and the surrounding region. Het Parool is a newspaper that picks up signals from the market in the earliest phases, makes clear choices and is not afraid to take new paths. Its focus is on news and background information about the part of the Netherlands that sets the tone for the rest of the country.

Key figures

Reach: 255,000 readers
Total circulation: 87,423 copies
86% of readers live in the Randstad

Sources: HOI 2008 and NPM 2009-I - 2009-II