Het Parool
Amsterdam’s favourite local paper
The chosen medium for influential people and decision-makers. For opinion leaders, trendsetters and people who enjoy life in Amsterdam and the surrounding region. Het Parool is a newspaper that picks up signals from the market in the earliest phases, makes clear choices and is not afraid to take new paths. Its focus is on news and background information about the part of the Netherlands that sets the tone for the rest of the country.
Key figures
| Reach: | 255,000 readers |
| Total circulation: | 87,423 copies |
| 86% of readers live in the Randstad | |
Sources: HOI 2008 and NPM 2009-I - 2009-II
